Welcome to Business Artistry Coaching

I’m Kristina Arias, and I’ve built my life around helping entrepreneurs like you unlock their fullest potential and build businesses and lives that truly reflect who they are.

But it hasn’t always been this way for me. I know what it feels like to be stuck, overwhelmed, and disconnected from your own path. My journey taught me that alignment between your values and your business is everything—and that’s what I’m here to help you find.

My Story

A Journey of Resilience, Curiosity, and Alignment

From the beginning, I was wired to ask big questions. I was born in Berkeley, California, in 1970, and by age 3, I was already pestering my mom to teach me how to read. That insatiable curiosity has been the thread through all of my life’s twists and turns.

At just 4 ½ years old, my family moved from the comfort of suburban California to rural Washington State. We lived off the land, miles from the nearest paved road. I learned grit, independence, and the importance of adapting to challenges—skills that would shape the way I approach my work today.

Years later, another massive shift came when my family moved to Phoenix, Arizona. Culture shock doesn’t begin to describe it. I found myself navigating new social dynamics and learning to blend in, but in doing so, I lost touch with my true self. I thrived academically—graduating salutatorian and giving speeches at graduation—but inside, I was disconnected from what I truly wanted.

1970

Born in Berkeley, CA, with an early drive for curiosity and knowledge.

1975

Moved to rural Washington State—developed resilience, self-sufficiency, and independence.

1980

Faced family loss and learned the value of adaptability and emotional resilience.

1983

Relocated to Phoenix, AZ—experienced culture shock and learned to navigate social complexities.

1990s

Began career in property management, discovering my passion for helping others create meaningful change.

2004

Built a successful real estate business, only to realize that external success meant nothing without internal alignment.

2006-2011

While building a top real estate business, I realized I could help others design their dream homes, but I couldn’t articulate my own vision for a fulfilling life. This sparked a deeply personal journey of self-discovery, where I learned that clarity isn’t found “out there” but within—by aligning desires with values and uncovering what truly matters. This revelation became the foundation of my coaching philosophy.

2011-2024

This period marked a profound transformation in my personal and professional life. Through extensive personal growth work, I moved from focusing on temporary change to embracing deep, lasting transformation—both for myself and for my clients. By integrating insights from leadership seminars, coaching certifications, and inner healing practices, I developed a unique coaching philosophy that helps others uncover their blind spots, align with their core values, and achieve a life of clarity, fulfillment, and thriving.

Today

Founder of Business Artistry Coaching, helping entrepreneurs find clarity, purpose, and alignment.

What I Learned Along the Way

Life has tested me in ways I never could have imagined. From a young age, I learned to navigate profound challenges that a child should never have to experience.

Many times in my life, I experienced loss that shaped my perspective on resilience and strength. But more importantly, I learned that there’s no place for shame in our stories. The struggles we’ve faced don’t define us—they empower us. Now, I help entrepreneurs reframe their past, release the weight of shame, and turn their challenges into opportunities for growth, clarity, and alignment.

Why I Do This Work

I created Business Artistry Coaching because I believe that every entrepreneur deserves to feel aligned, fulfilled, and empowered by their work.

I’ve been where you are—feeling stuck and unsure of the next step. But I also know that when you get clear on your vision and values, everything changes. You start building a business that isn’t just successful but meaningful, sustainable, and deeply connected to who you are.
Together, we’ll craft a business that’s not just profitable, but purposeful—a true masterpiece that reflects your unique strengths and values.

My Coaching Philosophy

Epic Clarity, Unapologetic Confidence, Intentional Alignment

When we work together, it’s not just about achieving success—it’s about building a life and business that feel deeply aligned with who you are. My coaching is designed to help you cut through the noise, step boldly into your future, and create a business that resonates with your core values.

Epic Clarity

Together, we’ll strip away the distractions and zero in on what truly matters. You’ll gain a deep sense of clarity that allows you to make decisions aligned with your vision and values, empowering you to move forward with intention.

Unapologetic Confidence

Confidence isn’t just about knowing the right moves—it’s about trusting yourself every step of the way. I’ll guide you to step boldly into your future, armed with the peace that comes from knowing your path is aligned with who you are and what you truly want.

Intentional Alignment

A business that looks good on social media is one thing, but a business that feels right in your soul is something else. We’ll create that kind of alignment—intentional, authentic, and rooted in your deepest values. The result? A life and business that not only look great but feel great.

Through this process, you’ll gain clarity, confidence, and alignment—creating a business that’s not just successful, but meaningful.

Formal Bio

Kristina Arias, Founder of Business Artistry Coaching

Kristina Arias is an executive coach, business strategist, and the visionary behind Business Artistry Coaching. With over two decades of entrepreneurial experience, she has dedicated her career to helping entrepreneurs and business leaders achieve both personal and professional transformation. Kristina’s work focuses on aligning businesses with their owners’ core values, ensuring that their success is not just financial but also deeply meaningful.
Having navigated her own journey from burnout and disconnection to fulfillment and clarity, Kristina knows firsthand the importance of building a business that reflects one’s true vision and values. She combines creative insight with strategic thinking to guide her clients through breaking past barriers, rediscovering purpose, and designing businesses that align with their life goals.
Known for her compassionate yet no-nonsense approach, Kristina’s coaching style empowers her clients to step confidently into their future, overcome plateaus, and cultivate intentional growth. Her unique 8-step coaching process has helped countless entrepreneurs unlock their potential, gain clarity, and experience sustainable, authentic success. Kristina’s expertise in personal alignment and strategic business design has made her a trusted mentor to entrepreneurs seeking more than just surface-level success.
When she’s not coaching, Kristina loves to travel anywhere there is sunshine and water (Ever heard of Anegada in the British Virgin Islands? Fave destination!). Most people are surprised to learn she is a fan of Nascar and the Alabama Crimson Tide (#rolltide).
Her mission is simple: to help entrepreneurs transform their businesses into purposeful, powerful expressions of their true selves.

Let’s Create Your Masterpiece Together

I know what it feels like to wonder if there’s more to your journey—because I’ve been there. That’s why I’m here, to help entrepreneurs like you build something meaningful, something that truly aligns with who you are. You deserve a business that brings you clarity, confidence, and a deep sense of fulfillment. Let’s uncover your unique potential and craft a path that feels genuinely right for you. If you’re ready to build a business that reflects the very best of who you are, I’m here to guide you.